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Lighthouse Sponsors Casa Azzurri as Italy Become Champions
Lighthouse Technologies once again lent its support to Casa Azzurri at its home for the duration of the 2006 FIFA World Cup, Duisberg MSV Arena in Germany.
With match tickets in short supply, watching the game on giant screens has become an integral part of such events. Lighthouse provided one of their best selling R6 LED screens as part of a sponsorship deal with Casa Azzurri, which is a collaboration between Italian commerce and the Italian Football Federation, to ensure that attending visitors missed none of the action that culminated in Italy’s well-deserved victory.
The World Cup provided Casa Azzurri, also the base for the Italian team, with a unique opportunity for Italian companies to strengthen their links with the German market using their national team as the ideal - and evocative - springboard for general promotion, the dissemination of information and to forge new links between businesses.
Not surprisingly, the entertainment area where the 6 x 5 panel (3.84m x 2.40m) 6mm LED screen was positioned, has become the very heart of Casa Azzurri, allowing visitors to experience the full impact of the action from every match, as well as showing pre-match promotional films from participating companies.
"Lighthouse supported Casa Azzurri during the 2004 European Championship and is very proud to have been able to repeat this and be part of the World Cup action in such an impactful way,” says Lighthouse managing director Mark Chan. “LED screens were the ideal medium to help bring unity, pride and confidence in the Italian team via live feedback to the fans at the Azzurri camp. Congratulations to the Azzurri, 2006 World Cup Champions!"
24th July 2006
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