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PALA India Gains Further Momentum
Laser System Europe, the leading international laser and multi-media sales, rental and event production company, has been appointed ‘laser showcase sponsors’ for PALA India. In this role, the company will stage a spectacular laser display every hour, throughout the duration of the exhibition.
The Belgian-based company operates extensively throughout India, the Middle East, Russia, and South East Asia through its branch offices located in those regions, and boasts production credits for major international events such the Vietnam South East Asian Games, Moscow 850 Years, Dubai Shopping Festival, Moscow Youth Olympic Games, and St Petersburg 300 Years.
In India the company is represented by Stagegear, one of the leading and best known organisations for designing and executing light, laser and 3D video. The company’s credits includes high quality events like KBC-2, Nach Ballye, Film Fare, Femina, Time for Heroes, and Laughter Challenge.
As Patrick Awouters, general manager, explains, the company has been increasingly active in the Indian market, having produced displays for events such as the Mumbai Mirror launch, Lufthansa launch, the APSARA Awards, and for Life Insurance of India: “This is the first time we have ever exhibited in India, though we have already been involved in major events in India for more than a year, which makes it imperative for us to exhibit at PALA India, to establish good contacts across the events industry for the region.
“India is potentially a huge market for us; we think that it will be even bigger than the Chinese market within the next ten years. That’s why we are focusing on India; we see it becoming one of the biggest markets in the world for our industry.”
Meanwhile, VPLT, the Professional Lighting and Sound Association of Germany, which is organising German group participation in the exhibition, has confirmed four exhibitors from the audio and event sectors: Kling & Freitag Sound Systems, Schulz Kabel, Smoke Factory and MBN Eventproducts.
31st July 2006
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