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Eastern Europe to Host ISE 2006 Roadshows
Integrated Systems Europe has announced an intensive schedule of one day events in the autumn, targeted at key emerging countries in Eastern Europe as well as Turkey. ISE is bringing the AV Systems Integration experience to the furthest reaches of Europe where the market offers unlimited opportunities.
The Integrated Systems Europe 2006 Roadshow will visit four key cities over an eight-day period. In an intensive one day programme, it will offer plenary sessions with keynote speakers, supported by up to 15 sponsors who will showcase the latest in AV Systems Integration technologies through a series of presentations and an exhibition. This will offer new and existing customers the chance to discover, learn and do business in a purposeful environment right on their doorstep.
The ISE 2006 Roadshow arrives in Eastern Europe on the 30th of October and will visit: Poland (Warsaw, Monday 30th October); Czech Republic (Prague, Wednesday 1st November); Hungary (Budapest, Friday 3rd November) and Turkey (Istanbul, Monday 6th November).
The Roadshow provides an exciting and effective platform for organisations to reach out to new business and sales in the rapidly expanding and thriving East European market. Integrated Systems Europe managing director, Mike Blackman believes that taking the show to this part of Europe is a key strategic move: “Many East European countries have witnessed a remarkable transition after becoming a free flowing market economy. The Czech Republic, Hungary, Poland and Turkey are a highly attractive proposition to organisations in the AV Systems Integration market as they offer outstanding potential for securing new business in the home and commercial market. These countries offer some of the most significant areas of opportunity in this thriving industry.”
Working with exhibitors, ISE set out a new strategy to enhance and increase the visibility of the brand name. Whilst the last three shows have been highly successful, it was recognised that many of the Integrators and personnel in the SI business in Eastern Europe and Turkey have not yet experienced ISE. It was therefore decided to take the ISE concept to these emerging countries as a foretaste to the Amsterdam event in January. The reasons were twofold as Blackman explains: “The support we have had from exhibitors and sponsors was a critical factor in making the last three shows so successful. Geographically, Europe is a huge area and we wanted to support them in reaching out to new business and gauging the market trends and needs. A small scale Exhibition within a roadshow was seen as the perfect platform. Secondly, we needed to attract the attention of buyers from emerging regions who have not yet attended an ISE Event. Therefore we decided to bring the show to them!
“This is not an attempt to replicate ISE in different regions within Europe but a joint marketing venture by the ISE, its joint venture partners, CEDIA, InfoComm International & NSCA, together with leading ISE Exhibitors to strengthen activities in these markets.”
8th August 2006
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