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New PDF Book Download Offers Rapid Marketing Briefings
The Minute Marketing series of articles that appear each Friday in ET Express are now available to download as a PDF book from Technical Marketing’s web site.
Originally presented as a series of briefing papers, each intended to be read in less than a minute, Technical Marketing Ltd has now made them available as a PDF book. Conveniently accessible in alphabetical order - from ‘advertising’ to ‘word of mouth marketing’ - topics can be quickly selected, then directly accessed from links on the index page. Minute Marketing can be downloaded free from www.technicalmarketingltd.com and then by visiting the ‘About Us’ section of the site.
With marketing budgets under pressure, as operating costs are constantly driven down, it is essential that investment in marketing delivers valid and measurable results. Aimed at people taking on a marketing role for the first time in addition to say, sales or engineering functions, Minute Marketing provides a rapid and jargon-free overview of more than 40 popular marketing topics to provide a quick briefing and to assist with better informed marketing decisions. For further reading, Technical Marketing Techniques, published by Entertainment Technology Press can be ordered online from www.etbooks.co.uk .
31st August 2006
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