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SBES Attracts More New Exhibitors
Over recent years SBES has continued to attract first time exhibitors alongside the many long-standing contributors that take part each year, and 2006 is no exception. A variety of new companies have already joined SBES so far this year, and there are more “in the pipeline” says SBES organiser, Dave McVittie.
ioCo Limited, UK and Ireland's sole Schoeps microphones and accessories distributor, is one such example. According to Neal McCormack, the company's managing director, there are two main reasons for wanting a presence at the show, firstly "because it is the one UK event which many of our customers and potential customers want to attend" and secondly "because it is such a carefully focused event, meeting the needs of the sound broadcasting industry as a whole".
Another first time exhibitor this year is outside broadcast communications and performance event sound specialists, Telex Communications. The company's UK sales Manager, Adrian Richmond, sees SBES as "an increasingly important event in the UK broadcast engineering calendar”, describing it as "the best show for reaching the audio and broadcast radio markets".
Alongside such expansion, some longer-standing exhibitors have upgraded their stand space for 2006. Beyer Dynamic is one such company, taking a much larger stand in order to promote its brand new Headzone, a "groundbreaking professional monitoring headphone for 5.1 reproduction that really has to be heard to be believed”. Providing exceptional audio performance which, the company says, can't be found in any other 5.1 headphone, the Headzone is intended for use in recording, post production, music studios and mobile applications. A major practical benefit of this new product is that it offers unique features which enable the listener to locate the sound stage regardless of head position.
Meanwhile, Broadcast Bionics is another regular exhibitor with an expanded presence for 2006. The company will be offering a unique selection of industry presentations about the future of UK broadcasting in a specially constructed seminar theatre called 'Future Zone' as part of their exhibition stand. More details of these sessions will be available nearer the time, but the underlying principle is that the presentations will not be 'sales pitches' and will not be specifically focused on Broadcast Bionic's areas of expertise or products.
Commenting on the development, Dave McVittie at Point Promotions said: “SBES has always been about keeping up to date with developments in broadcast sound technology; the 'Future Zone' will allow visitors to hear about wider issues affecting our industry as well. Broadcast Bionics tell me that they have some very exciting presenters lined up who will offer some thought provoking concepts. It all sounds very exciting.”
With three months to go until SBES nearly 80 percent of the available stand space has already been sold with over 60 exhibitors having confirmed.
SBES organisers, Point Promotions, are busy dealing with numerous enquires concerning the remaining spaces and they expect the event to be pretty much fully booked by late summer. According to Dave McVittie: "It's that time again, when we're trying to squeeze everyone in and give them the stand they need. Corner positions are always popular and, despite an increase in these for 2006, they have all now gone. Of course it gets more and more difficult as November gets closer, but we have always prided ourselves on trying to provide the best possible service for exhibitors and visitors alike.”
Full details of the show's lay-out, available stand space and costs, as well as an up to date list of exhibitors, is available on the SBES web-site.
Visitor registration for SBES opens in August. The online booking system is simple to use and has been improved for 2006 to include a wider range of visitor categories. Previous visitors to SBES will be sent an email asking them to simply confirm, or update, their details from last year. New visitors can complete an online form. Badges will be mailed approximately one month before SBES. Admission to SBES remains free of charge. By pre-registering visitors can avoid the queues that inevitably build up at exhibitions. As usual, all visitors to SBES will receive a copy of the glossy SBES show guide on arrival, which includes comprehensive exhibitor details and contact information.
The 31st Sound Broadcasting Equipment Show takes place at the Birmingham NEC Pavilion on Wednesday and Thursday the 15th and 16th of November 2006. For more information, visit the SBES web-site at http://www.sbes.com
1st August 2006
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