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Target Interactive Breezeway Atop Rockefeller Center with Color Kinetics
High atop New York’s Rockefeller Center is a unique, interactive space that takes the capabilities of intelligent LED lighting to new creative heights. Conceptualized by Electroland of Los Angeles, the Target Interactive Breezeway is an imaginatively lit passage that connects the Center’s top-floor observation decks. Its intention is to engage visitors as they pass through by tracing their movement with intelligently controlled light. How better to achieve this ambitious concept than with LEDs?
According to Electroland partner Damon Seeley, “Color Kinetics’ LED-based fixtures were the only technology that could effectively deliver the full RGB spectrum in a small package, while keeping power consumption to a reasonable level. We required a tried and true product with manufacturer support to do the job on a fast-track basis.”
The space comprises a glowing ceiling and walls that are entirely lit by LED systems. Approximately 1,300 iColor Cove MX Powercore units were employed as individually controllable, 1-foot “pixels”. The units receive power and data from compact Data Enabler devices, which eliminate the need for low-voltage power supplies. The unmistakable Target brand is represented by bullseye logo light fixtures integrated within the interactive pixel array.
”Each pixel in the intelligent skin is composed of four iColor Cove MX units, tightly grouped,” says Seeley. “These groupings are located in all available wall and ceiling surfaces, behind translucent glass and backlit by white LED strips. With support from Color Kinetics we developed our own custom software for controlling the fixtures. Our application sends UDP packets directly to the bank of Data Enablers to generate patterns in the intelligent skin.”
10th August 2006
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