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Denon DJ Multitask in Malta
It was an obvious destination for parent company D&M Professional Europe to host such an event, since Denon DJ playback devices have a huge presence in the island’s progressive DJ set-ups — largely due to the efforts of local distributor, Stefan Farrugia of Future-Tech.
Around 50 of their international distributors, dealers, press and selective customers packed their bags for the sun-soaked island — including two distinguished guests from Japan, Kenji Okamura and Masato Yamamoto from D&M Professional.
Based at the luxury waterfront hotel, Le Meridien in St. Julians, the itinerary took the form of a product presentation, with training on the new product and overall discussion groups debating future marketing strategies.
The DN-HD2500 itself provides working DJs with a complete system solution that addresses virtually all their needs. With built-in hard drive, external memory, CD playback control, catalogue back-up, special effects and more, the system is an all-in-one portable hub for professional DJs.
After dark, the party took full advantage of all the nightlife this tiny island has to offer.
Summarised Mark Perrins, D&M Professional Europe’s brand director: “This proved to be a highly cost-effective marketing exercise. Not only were we able to convey the message about a groundbreaking new product but the event proved a great bonding exercise within the environs of a fabulous hotel … with lots of good food and social activities, like boat trips and clubbing, thrown in.”
In picture: the full group … and David Atkinson, David Morbey and Kenji Okamura pictured together.
25th September 2006
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