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White Light Success at PLASA Completes the Family Picture
White Light enjoyed a phenomenally successful four days at the 2006 PLASA Show in London. Their stand was used as the launching point for a range of new products from the manufacturers represented by them in the UK, as well as being a showcase for White Light’s own popular and award-winning products - and, of course, home to the ever-popular White Light bar!
The first new product launch was the much-anticipated Lancelot from Robert Juliat, a high-powered followspot/effect projector aimed at the very largest productions and venues. Revealed by a kabuki drop to audible gasps, Lancelot’s features, including its bi-convex lens design, were explained to the crowd by François Juliat. “The biggest problem we then had with the Lancelot was stopping people pointing it into the milling crowd,” explains White Light’s managing director, Bryan Raven, “as this tended to cause some verbal abuse from the people who’d just been temporarily blinded!”
Later on the first morning, White Light’s sales director, Peter Threadgold, and Gary Pritchard from LSC in Australia announced that White Light had been appointed as LSC’s exclusive distributor for the UK and Ireland. Pritchard made mention of the John Ruskin poem, long quoted in White Light’s popular catalogue, as being indicative of the two company’s shared philosophy. LSC’s MaXim desk and E24 touring dimmer rack were there on-show.
Products from other members of the White Light product family were also on show. Look Solutions were demonstrating their new CryoFog low smoke machine, with a double-piped perspex tube that let visitors see fog forced up the clear inner pipe then out and down the outer pipe to give a cool, even coverage of low smoke. LDDE demonstrated their Spectra T5 flicker-free colour-changing fluorescent unit in a two-square-metre frosted display, as well as showing their PLASA Innovation Award-nominated SpectraLED battens. ELC had three new products, the Node8, Switch8 and the showSTORE Xlan, the last also nominated for an Innovation Award. And Wireless Solutions were showing their Transmitter S-1, controlling a light situated several hundred feet away on the stand of automation specialists Stage Technologies.
“This year’s PLASA Show was particularly noteworthy for us because for the first time White Light’s Sales team were able to offer products covering every facet of lighting and lighting effects,” comments White Light’s sales director, Peter Threadgold, “with the addition of LSC’s dimmers and control to a portfolio that already includes lanterns from Robert Juliat, colour changers from Rainbow, colour changing fixtures from LDDE, smoke and haze effects from Look Solutions, DMX networking products from ELC and wireless control from Wireless Solutions.” To commemorate this, Tuesday afternoon saw White Light’s Peter Threadgold and John Simpson present a ‘White Light World Wide Family’ plaque to each of the manufacturers that White Light represent in the UK.
White Light’s own products were also on-show, with the Digital Festoon System, a re-think of conventional festoon lighting that allows each lamp along a length of festoon to be individually controlled without external dimmers or additional cabling, and which won PLASA Award winner at an earlier show, presented as a chandelier that formed the centrepiece of the stand. The DFS joins other well know White Light products: the VSFX and the Tubular Ripple.
Also hugely popular with visitors was the return of two old friends: a new 2way-15amp adapter designed the old fashioned way; and the latest edition of White Light’s ever popular Reference Guide. Fully updated to include all of the advances in lighting technology since the last edition appeared in 1999, the Reference Guide is twice the page count of the previous edition and printed in full colour; as before it aims to include all of the information a lighting designer might need in a package small enough to always be carried with them. Those who weren’t able to pick up their own copy at the show should contact White Light; for those needing to travel even lighter, a PDF version of the catalogue will be available on White Light’s website soon.
In picture: Bryan Raven of White Light with François Juliat and the much anticipated new Lancelot followspot from Robert Juliat.
20th September 2006
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