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Worldwide Pro Audio Distributors Descend on Kungsbacka
Lab.gruppen celebrated the company’s most successful year ever, and the launch of the new FP+ Series and line-extending C Series amplifiers, by inviting its worldwide distributors to Kungsbacka in Sweden for the first ever Lab.gruppen Distributor Conference. The event was held pre-Plasa on the 6th and 7th of September and more than 45 distributors made the journey to the factory. Attendees were treated to the unveiling of the new FP+ Series, which includes the FP 13000 (2 x 6500 W), FP 10000Q (4 x 2500 W), FP 7000 (2 x 3500 W) and FP 6000Q (4 x 1500 W) all ratings at 2 ohms, and the new C Series models C 20:8X (8 x 250 W), C 10:4X (4 x 250 W), C 10:8X (8 x 125 W) and C 5:4X (4 x 125 W) all ratings at 4, 8, 16 Ohms and 70V.
Lab.gruppen MD Tomas Lilja opened the conference during breakfast at the factory. Delegates were then split into four groups and invited to attend separate sessions covering new product introductions, sales and marketing focus, and a factory tour that encompassed a presentation on the current “state-of-the-company”. Kenneth Anderson (Lab.gruppen co-founder) aided by Tim Boyle (MD Concert Sound) gave each group a history tour ensuring that, during a tour of the Lab.gruppen museum and education area, distributors new and old were updated on the company’s background, milestone technological developments and the practical reasoning behind the broadening product line.
At the culmination of the sessions, distributors were entertained to an exclusive cocktail reception and sumptuous Swedish-themed dinner at Gothenburg’s landmark Gothia Towers Hotel. Michael J Christensen, VP of Sales at Lab.gruppen was extremely happy with the event’s success. “The Distributor Conference has been yet another great step forward for Lab.gruppen. Gathering our loyal and long serving supporters at the factory has been so rewarding. There was a great deal of enthusiasm and useful interaction and feedback on the new products and how we intend to market them. All of us at Lab.gruppen look forward to the next time we can get our entire family together again.”
27th September 2006
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