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PSL Brings Fire-Breathing Dragons into Central London
The latest in a long line of high-profile film premiere events to use PSL video technology is Eragon. The epic fantasy-adventure movie staged its world premiere at the Odeon cinema in Leicester Square, an event designed and produced by Lucy Smail of West Design & Production, who also created the spectacular after-show party that followed.
PSL was commissioned by West Design to provide a 4-metre wide screen on the front of the cinema to show extracts from the movie, as well as an unusual triangular structure featuring three 5-metre screens in the Square itself. These showed content specially created by Digital Insanity, in collaboration with Fox and Industrial Light & Magic (ILM).
The unique collaboration between PSL and the team from ILM was also in evidence at the lavish after-show for Eragon, where 1,500 guests watched fire-breathing dragons flying around the Royal Courts of Justice. PSL provided five SLM R12+ Barco projectors, all flown, to project Digital Insanity's graphics and FX onto whitescreens. An additional R12+, fitted with a Catalyst mirror head, was used to run exceptional graphic footage of a dragon, seen to fly all the way round the venue.
PSL crews worked at both Leicester Square and the Royal Courts locations. Production manager Andy Cheesman led the Odeon team, which included Tom Mudd, Sean Starick and Simon Hudson. At the Royal Courts, the production manager was Mary Jefferson, working with Fergus Noble, Grant Orchard, Leif Wilson and Ian Haywood.
15th January 2007
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