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HES Appoints Soundata New Dealer in Finland
High End Systems Inc. has announced a new partner agreement with Soundata Oy in Helsinki to supply HES products to Finland's entertainment and television markets. Soundata is active in a variety of fields including lighting, AV contracting, live sound and studio technology.
Juhani Vitikka, Soundata CEO and Partner for Soundata says: “We are excited about representing High End Systems products in Finland, as the country is known for a unique variety of entertainment – perfect for High End’s unique products.”
Soundata showed off the new product line Oct. 3-5 at Audiovisual 2007 in Helsinki. The international trade fair is the most important professional event of the year in the Nordic region for professionals, designers and decision-makers in the audiovisual and corporate event markets. Soundata’s booth demonstrated Road Hog and Wholehog 3, as well as Showgun and DL.2.
Being in Finland, not all the sales were made on the trade show floor. Soundata sales manager Petteri Partinen kept up with Finnish tradition. Guess where he cut a Road Hog deal with a client? ”The sauna, of course,” Partinen says.
Mark Leahy, HES regional sales manager for Northern Europe, said: “This trade show was a great start to our new relationship. We look forward to a very successful future with Soundata and are enthused about the new opportunities this opens for us in Finland.”
In picture: Mikko Palomaki, Soundata marketing director; Petteri Partinen, Soundata sales manager; Mark Leahy, HES regional sales manager for Northern Europe; and Juhani Vitikka, Soundata CEO and partner.
24th October 2007
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