latest news headlines
Showman’s Show 2007 Success
The wettest summer on record has meant the cancellation of many outdoor events. So it was unbelievable when, expecting rain as usual, the sun shone on the first morning of the 2007 Showman’s Show and continued to shine throughout the two days of the exhibition. With the sun came the visitors, in their droves – an increase on 2006 - 5010 to be exact. Nevertheless, the increase in numbers did not mean a decrease in visitor quality as exhibitors expressed how pleased they were to meet a high number of decision makers who had carefully planned their time at the Show.
Alan Normanton of Alpha Lettering: “Alpha Lettering has exhibited at The Showman’s Show over the past two years but 2007 was the best yet. The Show was brilliantly busy with lots of new visitors and leads were secured from all over the UK. The Showman’s Show is the best exhibition we attend, it is friendly and well organised but not regimental, the show days run very smoothly but most of all it’s fun!”
Ben Leeke of Capability Events said: “We have been to The Showman’s Show before as visitors and decided we were missing a trick by not exhibiting. Being a new exhibitor this year we were uncertain what to expect but there was no need to worry as the Show delivered an exceptionally high standard of visitors, many of whom confirmed an enthusiastic interest in our products and services.”
Malcolm Burlow of Highlite International BV commented: “Following our debut in 2006 we were pleased to return to The Showman’s Show this year with a new product – the Showtec Marquee Uplighter – which was designed following an idea that was borne from last year’s Show. We were kept exceedingly busy from beginning to end and the response from visitors to the new uplighter and our whole product range was amazing. We will definitely be coming back in 2008.”
David Kelsall of Tectoniks reported: “The Showman’s Show 2007 was the first time we had exhibited one of our unique buildings on this scale. We found that the visitors we had were precisely the audience that we are aiming our products at and obtained valuable feedback, as well as many compliments for our stand and our products as a whole. We are confident of receiving enquiries and orders from prospective customers who now have first hand experience of our buildings thanks to this Show. We look forward to exhibiting again in 2008."
Entering The Showman’s Show this year, through the amazing structure supplied by Spantech from Belgium, visitors could be forgiven for thinking it was the middle of summer as the clear apex roof of the hall enhanced the sun, making the entrance hall light and airy, providing a wonderful feeling of well-being. The registration team worked extremely well over the two days to keep registrations flowing, making it difficult to guess just how many visitors walked through the doors as queues were few and far between. With new technology in the guise of ‘Dorothy’, an automatic badge printing system, visitors who pre-registered too close to the Show to receive their badge by post were able to skip past those registering on the day, show their printed bar code to ‘Dorothy’s’ bar code reader and have their printed badge within seconds.
The reputation of The Showman’s Show, for providing the best platform for suppliers to the outdoor event industry, is global. This was confirmed by over 300 exhibitors confirming their attendance months before the Show itself, including well over 80 new exhibitors, which meant that many exhibitors were on a waiting list for exhibitor space as the Showground was packed to capacity: the event industry’s elite, showing new products, technologies, innovations and evolutions. ‘Green’ was definitely one of the main themes running through the Show this year, as several exhibitors displayed products that had evolved to be more eco-friendly. These included: ‘podpads’ with their new sunflower solar panels, PW Industries’ ECO-1 with a 40% better thermal performance and recyclable floor coverings from Reeds Carpets, Leigh Spinners and CTN Exhibitions.
Stephen Lance, of Lance Show & Publications Ltd, comments: “The Showman’s Show has always been an exhibition that launches many new technologies and innovations within the outdoor event industry and this year was no exception. We are proud to provide the stage for some of the best products and services the industry has to offer. It was a terrific two days at Newbury and we are all looking forward to seeing what exciting exhibits will be shown in 2008.”
HEADLINES
news archive
search stories
FOOTNOTE: Select the news type you require in the red band above; this will enable you to see the current news stories from that section
© 1999 - 2008 Entertainment Technology Press Limited News Stories
