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Genelec Appoints Source as New UK Distributor
Genelec has appointed Source as exclusive UK distributor of its professional monitor systems with effect from January 1st 2008, and marked the event with a special lunch for 50 key press and dealers at the world famous Ivy Restaurant in central London.
Since its inception in 1978, Genelec has grown to lead the world in active monitoring technology through an unrivalled commitment to research and development that has also seen the Finnish company accomplish a number of industry firsts. Now Genelec is determined to achieve its full potential in the UK market, as European area sales manager Jarmo Masko explains:
“The UK is an important territory for any pro audio manufacturer and we chose Source as our new distributor because of the company’s unique track record of success across all of our key markets – music recording, broadcast and installation. With a proven strategy of combining sales and marketing skills with unrivalled levels of technical support, we’re confident that
Source will deliver a high level of service to all Genelec dealers in the UK.”
Speaking on behalf of Source, director of distributed brands Howard Jones says: “Naturally we’re delighted that Genelec has recognised Source’s expertise in the distribution of pro audio technology, and has chosen us to represent their products in the UK. Genelec is still the number one monitoring choice for professionals the world over and we look to finally giving the brand the profile and focus it deserves in the UK market.”
In just one year, Source has become a dominant force in the UK distribution of music and audio production technology with a portfolio that already includes Røde microphones, Universal Audio hardware and software, PreSonus music production tools, Lynx soundcards and converters and Sonnox plug-ins.
In picture: Jarmo Masko (Genelec), Howard Jones (Source), Terho Savolainen (Genelec)
26th November 2007
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