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New Marketing Concepts for DiGiCo in the US
DiGiCo has appointed a new US representative, covering Texas, Oklahoma, Louisiana and Arkansas.
Founded by Bruce Marlin (pictured) 20 years ago, Marketing Concepts focuses on comprehensive customer support. “When I started the company, the south west already had a lot of rep firms. But they were all sales-orientated, whereas I wanted one that came from a technical perspective,” says Bruce.
“Rather than just selling equipment, we have the attitude that we form partnerships with our customers, providing long-term technical support, training and servicing facilities. All of our sales team go through technical training, with us you never get the guy who just wants to make the sale.”
Bruce is clearly excited about adding DiGiCo to Marketing Concepts portfolio, DiGiCo’s policy of targeting different packages at specific market segments being something that he believes will significantly increase the company’s share of the digital console market.
“I have been impressed with the new DiGiCo management and their vision of the future. I like the direction that the company is going in, it works very well with the other manufacturers we represent,” he says.
“There’s a lot of potential here in the south west US. DiGiCo’s sonic quality is so good that industries which wouldn’t have previously considered digital consoles are now seriously looking at them. And I believe DiGiCo’s policy of targeting audio packages at different market segments is a great way of meeting that demand.
“I believe the use of the consoles in broadcast will increase, while the recording package is now making them very attractive to studio facilities as well. In addition, the growth of major leisure businesses like casinos here in the US is continuing and they have realised that they want high quality, flexible audio systems.”
2nd November 2007
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