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PSL Brings Led Zep to Life in the Heart of London
Guerrilla projection specialists from PSL surprised Londoners by delivering one of the world’s greatest-ever rock bands straight into the heart of the city. Heralded by the iconic image of lead singer Robert Plant, videos of Led Zeppelin were played out on some of London’s most famous buildings, including the Science Museum and the National Gallery to mark the release of the band’s ‘Very Best Of’ DVD Mothership.
PSL’s Pod Bluman and his team ran a 5-night campaign, across seven different locations: Trafalgar Square, the Haymarket, Chinatown, Covent Garden, Brick Lane and the Science Museum in Kensington. Each night, they premiered a different song from the new album release, playing it just once before packing up and moving onto a new location.
Performances of ‘Black Dog’, ‘Whole Lotta Love’ and ‘Kashmir’ were prefaced with a 5-minute countdown, the projection of a ticking clock accompanied by a specially made audio effect, which served to draw passers-by into the event. PSL’s Bluman commented: “the audible countdown worked brilliantly by alerting people that something was about to happen, attracting sizeable crowds in all the locations.”
Photo copyright Matthew Hale
16th November 2007
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