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MA Lighting and DWR Distribution Join Forces in South Africa
MA Lighting initially made its entry into South Africa a couple of years ago. Gearhouse had spent a lengthy period of time deciding which desk would be the best way forward for them as the largest rental company in Africa and they finally decided on the grandMA. Michael Althaus, managing director of MA Lighting, travelled to South Africa to visit Offer Lapid, Tim Dunn and Bill Lawford from Gearhouse and was introduced to Duncan Riley, who had just started his own company called DWR Distribution. By February 2007, an agreement was formed, making DWR Distribution the proud agents for MA Lighting.
“MA Lighting is very precise and they do everything properly,” commented Duncan. “If they say it’s going to happen on this day, you can be assured that it will. The desks have proved themselves as reliable above all else, which does effect how they are seen by the entertainment, theatre and staging industry. It has been a privilege for DWR Distribution to form a relationship with Michael Althaus and his grand team. South Africa may not be the largest market in the world but DWR Distribution are given the same courtesy and respect as if they were MA Lighting’s only client.”
Now with an official distributor in the country, at least four leading rental companies, a theatre and a casino, within a year, have made the easy transition of making grandMA their console of choice. grandMA console users include AV Unlimited, MGG, MJ Event Gear and Omage. At the new Lyric Theatre at Gold Reef City, the consultant and lighting designer, Denis Hutchinson, believed the grandMA was the best and most logical option for the venue. Over a thousand kilometres away from Johannesburg, at a new venue within the Grand West Casino in Cape Town, grandMA once again walked away as the coveted installed desk of choice.
In picture: the DWR team.
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