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Nautilus Entertainment Design Lights Hewlett-Packard
Looks are deceiving; this project looks like a permanent architectural installation, but it’s actually the Hewlett-Packard stand at ITU Hong Kong in December 2006. With approximately 9150 square feet of space, the ground floor housed an exhibit of HP products and technology, while upstairs had extensive conference rooms and a hospitality cafe. The design team opted for an approach that would make visitors feel they were in an actual architectural environment, not on a trade show floor. The conference rooms were generous; there were seven with seating capacity of 10 and three with capacity for six. The hospitality area seated over 40 people for refreshments. The space supported a fully functional kitchen, 17 reception desks, a VIP reception desk with coat check space and a fully integrated air conditioning system.
The Hewlett-Packard exhibit at ITU represents an increasingly common trend toward design and execution at a truly global scale. Produced by the London office of Kaleidoscope Productions, under the direction of Mike Paxson, the stand was designed by H Studio, also in London. The lighting was co-designed by Nautilus Entertainment Design of LaJolla, Calif. and Andrew Gardner of the U.K. The primary illumination for the stand was a combination of both custom and standard architectural fixtures, with suppliers located throughout Hong Kong and China.
The exterior of the structure consisted of large glass panels screened with small frosted dots, lit with 60 HMI PARs to create a varying opaque/translucent effect. The ground floor exhibit environment was designed with a glossy black floor and ceiling, making the HP products and graphics the dominant visual elements. This area was illuminated primarily with halogen track lighting for flexibility, with general lighting by recessed halogen downlights.
The upper floor hallways and hospitality café were lit with 25 custom cylindrical pendant fixtures that combined linear T5 fluorescent lamps, circular fluorescents for uplighting the ceiling and a single halogen downlight. Additional accent lighting was provided by custom wall-mounted dual head halogen fixtures.
The conference rooms were lit with T5 recessed cove lighting, track-lighting wall accents and recessed halogen downlights over the conference tables.
Overall, the equipment totals included 636 linear meters of T5 fluorescents, 28 compact fluorescents, 184 recessed halogen fixtures 35 surface-mount spotlights, and 150m of track, with 231 halogen trackheads. Supporting this were 96 dimmed and 99 non-dim circuits, with 22 battery backup emergency circuits. The architectural lighting was supplied and installed by Hong Kong Lighting Limited under the direction of Andrew Li. The rental lighting package of HMI PARs and associated rigging was provided by Easy-Lite of Hong Kong, represented by Reedy Sung.
The Nautilus Entertainment Design team included principal Jim Tetlow, lighting designer Kurt Doemelt, and associate designers Will Cooper-Daub and Soo Hong. Tetlow commented on the project: “We have worked with Kaleidoscope on many projects over the past decade. This project was unique due to the integrated use of architectural and exhibit lighting. The environment designed by H Studio required architectural lighting solutions, while the budget and schedule were for a temporary exhibit. We were fortunate to work with some excellent designers and contractors who shared our enthusiasm in creating a unique presence for Hewlett-Packard.”
1st February 2007
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