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Blitz and the Interactive Virgin
Blitz recently employed a range of AV technologies when it worked in partnership with 2LK Design Ltd at the Business Travel Show at Earls Court, London, to provide a truly interactive stand for Virgin Trains.
The annual Business Travel Show is the leading event for anyone who manages company travel. Exhibition stands are increasingly bright and noisy but Virgin Trains wanted more and required something which physically engaged visitors with their stand while capturing relevant information about them. Arranged and managed by Stephen Rickard at Blitz, the stand operated as an input station; it incorporated an array of AV equipment designed to encourage visitors to key in their thoughts and ideas about possible future inventions and lifestyle ideas that might improve the travelling experience. These visitor contributions then appeared interactively in 'clouds' above a full motion image of the Virgin train, displayed on six horizontally mounted seamless plasma screens. This method of data capture ensured that Virgin would be able to provide specific and relevant information about Virgin Trains to the visitors based on their stated individual preferences and interests.
As Dan Mason of 2LK Design Ltd explains: "We were clear about what we wanted the stand to achieve, but were unsure of how to implement this technically in order to achieve our objectives. A lot of exhibition stands are big and loud but don't actually do much; we wanted to create a truly interactive stand for Virgin so we approached Blitz to help us design and implement the project. We knew that Blitz had the technical pedigree and experience of carrying out big projects, so we were very confident that it could help us to create a stand which would be distinctive from all the rest at the show."
Blitz's technology design included six Orion plasma screens, Dataton Watchout display graphics, Medalion show control, Viewscape image processing, a bespoke database application for the data entry terminals and Doremi hard disc video replay. Paul Hutton, managing director of Blitz explains: "By creating this interactive stand using a full range of technologies, we were able to encourage customers to really engage with the Virgin exhibition stand and make the most of their products on offer. We have done many interactive projects before and the results on this event were fantastic. The stand set the standard for the way in which AV can be used moving forward and we were very happy with the effects this project created."
12th March 2007
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