latest news headlines
PALME Asia Returns to Singapore with New Model
Exhibitors to PALME Asia will be set to take advantage of Singapore’s burgeoning free market economy and strategic location when the show returns to the island city-state in July.
The most consolidated of the three exhibitions in the IIR Entertainment and Installation Technology Group portfolio, PALME Asia has come a long way since its inauguration as the PALA Show back in 1989.
This year the rebranded event is set to follow the successful PALME Middle East model by introducing an Event 360° Asia live staging sector alongside Install Asia.
With its move to two halls within the new Singapore Expo, PALME Asia sales manager, Hanslee Azhar (pictured), sees huge advantages in returning to the island.
“There are a number of positive factors,” he said, “but essentially Singapore Expo can accommodate the growth of the show and its expanding number of features, since we have grown 30% from last year.”
At the same time, he says, it is a perfect opportunity for exhibitors to take advantage of the highly-lucrative market in South-east Asia.“ Although the show has historically rotated its location the political stability and prosperity of Singapore makes it the favourite destination.
“We have found that 80% of exhibitors prefer Singapore to host this show as we have one of the most reasonable taxation duties in Asia, and the economy is booming, particularly in the resort business.”
This is highlighted, he says, by the integrated resort at Marina Bay by Las Vegas-based Sands, which will provide a major boost for tourism. “There are a lot of other developments in the planning stages, and property prices here have sky-rocketed,” he said.
At the same time, sound and lighting companies such as Loud Technologies, are now consolidating their regional operations in Singapore.
As a result, Hanslee Azhar confirms that there has been a positive swing towards international manufacturers taking stand space, to support their local distributors and to take advantage of the export markets again opening up in Pacific Asia. These include pro audio giants such as Meyer Sound, DAS, RCF and Yamaha, who will take advantage of their collaboration with NEXO in Asia, while in the integrated AV sector (PALME Install) Extron and TOA lead the charge.
PALME Asia takes place from July 12-14 at Singapore Expo.
6th March 2007
HEADLINES
news archive
search stories
FOOTNOTE: Select the news type you require in the red band above; this will enable you to see the current news stories from that section
© 1999 - 2012 Entertainment Technology Press Limited News Stories
