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Clay Paky and Light Video Sound Highlight Flagship Lexus in Invisible Garden
The Japanese motor car manufacturer Lexus – well-known at international level for its luxury models – took part in the ‘Salone del mobile’ Exhibition, and the associated Design Week of Milan, for the third year in succession. A perfect combination of tradition and the avant-garde, this important Milanese event was considered by Lexus as the ideal framework for presenting its concept of design, applied to the world of the motor car.
This year Lexus chose to collaborate with an up-and-coming artist, the architect Kumiko Inui, who worked on the novel idea of re-adapting a common space in a totally unusual way, creating an atmosphere that integrates the known and unknown, and future and tension to the infinite.
The ambience was rebuilt inside a Milanese car workshop located in the Tortona Zone, an area that has by now been designated to host trendy out-of-salon fair events. The workshop was rented and dismantled piece by piece, to obtain an unusual contrast between “ordinary” space (the roofing, which remains as it actually is) and an “extraordinary” space (the lower part and the courtyard in front of the workshop) that was filled with leaves shining with silver.
Entering the courtyard a silvered silhouette appears on the horizon: it is the Lexus flagship model, the LS 600h. The light, first from the sun and then artificial, reflects in a diffused way on the carpet of silvery leaves and then on the car, creating an unfolding sensory experience.
Such a refined design concept with so much care taken over details could certainly not ignore the lighting technology aspect, and lighting designer Mr. Kuramoto chose, with the technical and logistical support of Light Video Sound, the most suitable light products for the purpose: 15 Alpha Spot HPE 1200 effects projectors from ClayPaky.
“The customer’s need for the best product available was obvious from the very start and I had no hesitation in proposing the HPE 1200 from Clay Paky – Eliano Girola, the owner of Light Video Sound,” said.
Light Video Sound took care of the supply and installation of the projectors, while LD Kuramoto prepared about a dozen light programmes that alternated according to a sequence prepared for the duration of the exhibition.
The night-time results were obviously particularly atmospheric, when the projectors impacted on the car and the surrounding atmosphere with colour changes leaning to blue and using the dichroics contained in the Alpha Spot HPE 1200.
11th May 2007
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