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New Doughty Website Experiences a Massive Sevenfold Increase in Hits

Launched just a few days ago, the completely new website for theatre lighting clamps, stands and associated equipment from Doughty Engineering of Hampshire is proving a huge hit with the company’s distributors and customers worldwide.

The new site features a really easy to use navigation system based on a mix of pictorial images for fast recognition combined with a simple, sectional menu for those who know exactly what they are looking for.

Just about every product (and spare part) that Doughty manufactures and supplies is on the site with full details, dimensions and safety information.

Doughty sales manager Julian Chiverton says: “the people we deal with have been asking for more on-line information for a while now, hence this six month project to completely redesign out site, but nothing prepared us for the almost immediate and massive increase in traffic which we are experiencing. Judging by current response I guess we must have got it just about right!”

Over 1000 products are featured along with full details of all official Doughty distributors, amounting to a network of over 102 companies in 44 countries and the list is still growing.

The “Dealer” section (accessible by all Doughty dealers) features a brand new Excel based calculator for the company’s popular Six Track Curtain system. This calculator allows the user to input custom dimensions for a Six Track installation and automatically create a parts list, quote and purchase order.

If you are in the market for theatre lighting mounting equipment and systems a visit to http://www.doughty-engineering.co.uk will give you an insight into just what is causing all the interest.

In picture: typical, easy-to-use page on the new Doughty website.

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New Doughty Website Experiences a Massive Sevenfold Increase in Hits

7th June 2007

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