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Outline at China International Entertainment Technology Forum
On June 1st to the 5th China International Entertainment Technology Forum was held in CTS Plaza in Beijing. The seminar’s subject was ‘The Application of Entertainment Technology in Stadiums’ and it was attended by the Chinese Ministry of Art and Culture and the organizing committee of 2008 Beijing Olympic games, which included the Olympic organizers, directors of the games plus technicians, broadcasters, representatives from the Chinese armed forces, stage, sound and lighting designers.
Outline's exclusive distributor for China, Guangzhou ACME, invited Outline's sales and marketing director Giorgio Biffi to give a talk about Outline's experience with large sound systems in stadiums.
Biffi states that rather than speaking about Outline's experience in the past Winter Olympic Games held in Turin in February 2006 (where a large number of Outline’s Butterfly line array product plus their class winning stage monitors Hard 212SP and digital PWM power amplifiers T6.5 were utilized by the contractor for the opening and closing ceremonies at Turin’s Olympic Stadium), he decided to speak about the recent experience gained by one of their clients, namely Britannia Row Productions, who have had experience with not only the Barcelona Olympics but also the newly-built Wembley Stadium where they carried out the initial sound tests.
These tests resulted in their decision to combine the use of a temporary concert or 'touring' PA system with the permanently installed 'house' PA system for some very large shows which Britannia Row are the contractors.
Britannia Row Productions will use a large number of Butterfly line-array loudspeakers in the new stadium in July for ‘The Concert for Diana’ which features worldwide known artists and organised by their Royal Highnesses Prince William and Prince Harry to commemorate the tenth anniversary of the tragic death of their mother the Princess of Wales. The following week sees the ‘Live Earth’ concert organised by the former United States vice president Al Gore, together with concert promoters LiveNation, to make the world take notice about global warming. Both concerts will be broadcast worldwide to over 1 billion people and will be attended by more than 100,000 people inside the stadium at each event.
Mr. Biffi believed that this case study in combining a temporary sound system with one that is a permanent installation might be of interest to almost all the professional people attending the Forum and notably those involved in presenting the Games next year. Indeed the seminar was totally full with standing room only -.which is hopefully a good indicator of Outline and Britannia Row expertise in staging a world class event such as the Beijing Olympics!
The study deals simply with the placement and use of loudspeaker enclosures and arrays and it was visually supported by a number of pictures and drawings of the position of the Butterfly line arrays to be deployed in the stadium as well as many acoustic simulations prepared by the Outline R&D department. These were then compared to the measurements made in the real stadium.
The other prominent speakers at the forum were the Chinese Drama College Professor Mr. Wang Xin, chairman of the Show Business Equipments Technique Association Mr. Zhang Yong Jia, and the director of Entertainment & Performance at the Ministry of Culture of the Peoples Republic of China, Mr. Sun Qiu Xia. Also in attendance were, the director general of Beijing Special Engineering Design and Research Institute, Mr. Wen Qinglin and the general manager of Technology for Eastern Acoustic Development Ltd, Mr. Chen Weiqian.
Giorgio Biffi said: “To have the honour of being invited to such an auspicious occasion and to be able to enlighten fellow professionals was to say the least gratifying. Our expertise has been recognised - as has that of Britannia Row - by the world’s most populated nation. It is for sure that China will put on a Olympic Games that will eclipse all those that have gone on before.”
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