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Harman's Hat Trick

Harman Pro UK's product roadshows, which took place last month at three locations around the British Isles, were a great success, particularly for three visitors who each won a limited-edition AKG C414 microphone while attending.

   The roadshows are organised each year by Harman Pro UK, the distributor for the Harman Group of pro-audio equipment manufacturers in the UK and Eire, and offer dealers and end-users an opportunity to check out the latest new equipment from the brands in the Group and to put questions to company product specialists. This year, the roadshows took place in Dublin, Liverpool and Guildford, and included a prize draw for one of the limited-edition C414s at the end of each day's product presentations, technical Q&A sessions and PA masterclasses.

   "This year's roadshows were the best attended ever," comments Amanda Chester, marketing manager at Harman Pro UK. "It helps that we are releasing some great new products in 2007, including the excellent mics being produced by AKG in their 60th anniversary year, like the very popular C5 and D5. The venues were superb too — the Temple Bar Centre in Dublin is always lively, and the mass of students that attended at Liverpool University and at the Academy of Contemporary Music in Guildford helped both of the UK events to go really well. The number of people that attended the evening's PA School events was particularly impressive in both of these locations — as we suspected, a lot of people want to know more about how to get a good sound out of a PA! Announcing the winners of the C414s was a great way to end each of the days, and of course it made the evening for the winners."

   Probably Austrian mic manufacturer AKG's best-known product, the C414 has been on the market in a variety of different solid-state designs since 1971, and has become a standard item on the equipment lists of every well-known recording studio the world over. In celebration of AKG's 60th year in business, the company have made 2007 limited-edition hand-assembled versions of the mic in its classic 1970s nickel-and-brass colour scheme, but with the up-to-date electronics of the most recently revised design — and three of this limited batch went to the prize draw winners at the roadshows.

   Perhaps unsurprisingly, given the numbers of attendees from the academic institutions hosting the events in the UK, the British winners were both students. Richard Jackson, the winner in Liverpool, was particularly pleased, as he had come all the way across the Pennines from Sheffield for the day. In Dublin the winner was more controversial — it was none other than Brian McGrath, Sales Manager at Irish Harman dealer Reynolds of Raphoe. "One or two of my customers weren't too happy about me winning the mic, and were suggesting it was a fix," laughs Brian, "but that's what a prize draw's all about. A literal case of the luck of the draw!"

4th July 2007

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