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Stage One Builds Moonbase
As part of the launch campaign for the Indesit Moon washing machine, Stage One was called in by production company Out of the Blue, to build ‘Moonbase,’ a freestanding pod unit, designed to resemble a thoroughly modern laundrette. Stage One was asked to provide the entire structure, including the lighting, sound, AV and IT content.
Built as an interactive tool to help raise awareness and highlight the unique selling points of the new machine, ‘Moonbase’ consisted of a rigid steel platform, upon which was built a timber clad, steel superstructure. The final shapes and finish were achieved through use of our internal CNC and GRP facilities. The 10m long sides were constructed out of a Perspex type material to enable the public to view the products inside and the whole pod was raised to a height of 500mm, entered by raised ramps to the front and back.
The internal environment of ‘Moonbase’ was completed with high gloss laminates, concealed lighting, a 42” plasma, an internet station and an interactive ipod docking station, encouraging the public to become DJ by plugging in their own ipod and playing music of their choice.
“Fulfilling our client’s aspirations within the timescales available, in both the pre-production and installation processes was a real challenge,” said Steve Dolan, Stage One’s senior project manager. He continued: “but we worked hard to successfully deliver a structure that more than delivered on the original brief.”
24th July 2007
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