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Star Events Group Delivers Perfect Solution for the O2
The start of a week of opening features at London’s hottest new venue, the O2 Arena, included performances from Marley Brothers (Bob's sons), Simon Webbe, Mutya Bueno and Jason Donovan on the London Piazza, one of the vast new public spaces inside the O2 complex that has been built specifically to stage innovative public events in areas that are always free to access. Star Events Group (SEGL) was on hand to provide a complete package of stage, PA, lights and barriers for the event.
“We had a very tight timescale,” explains Martin Green from AEG, owner and operator of The O2. “We were staging this series of events as part of the very high profile opening of The 02 in what is essentially a new building. Not only that, but it was organised in a matter of weeks, so we needed a fast, quality response and a very reactive one as we came to know our new venue more.”
“As a result of the merger of SEGL and SRC, the group now has a much wider range of mobile stages available. To cater for The O2, we provided an SRC SL250 stage measuring 11x11 metres, along with the majority of the rest of the production requirements,” says SEGL’s group sales director, Jane Russen. “This particular stage had been at another venue south of the Thames the day before and was the ideal solution. “We were able to load out from the previous venue overnight, arrive at The O2 in the early hours of Monday morning and were ready to go by 10am. By 7pm on the Wednesday, everything was loaded back onto the truck and ready to move out.”
Martin had worked with SEGL on previous jobs and, he says, knew them to be a market leader in the provision of mobile stages and related services. “As we had a very short time scale in which to deliver this event, I wanted to work with a proven company,” he adds. “And the service we got was very good.”
The entire opening was hailed as a complete success. “The 02 is now on the map as Europe’s leading entertainment venue and this series of free events went towards making that happen,” Martin continues. “All the bands we worked with that week – Simon Webbe, the Marley Brothers, Mutya Bueno and Jason Donovan – commented on the quality of the set up.”
24th July 2007
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