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AKA Design Equips MTV Networks’ Vibrant New Amsterdam Premises
Studio and broadcast furniture specialist AKA Design has just completed a major project for MTV Networks’ new premises in Amsterdam, supplying a total of 16 desks.
MTV Networks, home to MTV, TMF, Comedy Central and Nickelodeon, has moved to the vibrant NDSM area of the city, which is proving a magnet for media-related businesses. It chose this location because of Amsterdam’s diverse cultural scene, creativity and abundance of music venues, and its new premises needed to reflect this mix.
The MTV installation is a great example of the different design packages AKA can provide. As well as custom designed studio furniture and interiors, the company has also developed a range of off-the-shelf, flat-packed furniture (AKA Product), enabling it to supply a total package for a modern facility such as MTV.
AKA supplied a combination of playouts, audio, tracklay and editing desks to house two Digidesign D-Command desks and a number of Avid editing platforms. The project was carried out in conjunction with the company’s Dutch dealer Maartens S&V. All the desks were manufactured at AKA and shipped to the Netherlands where they were assembled and installed in just three days. To lower the installation cost just two AKA employees attended site and were assisted by the local install team.
Roderick Aal, MTV Networks’ VP of technology, first saw AKA’s furniture at MTV’s UK installation in Camden, which the company had worked on with Root 6 to provide a full turnkey update. “We knew of AKA’s ability to build custom desks according to specs given by MTV, as several years ago some desks were installed into MTV’s Belgium office, and these have proved to be very satisfactory,” says Aal. “The interaction with AKA during the entire process proved to be very good, resulting in perfect, great looking desks for the technical department. The desks are easy to set up yourself and the custom colours and design fit perfectly into the style of the entire new premises.”
1st August 2007
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