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A&O Technology Collaborates with Gert Hof for Berlin Fashion Week
The Red Flowers of Baudelaire, at the Russian Embassy in Berlin, was a spectacular light show for the Hugo Boss party held during the Mercedes Benz Fashion Week. Renowned lighting designer Gert Hof commissioned A&O Lighting Technology GmbH to act as technical service providers for the event.
A&O delivered 77 Alpha One Falcon Beam 3,000W xenon lights for the show, arranged in four concentric circles with an external diameter of 12 metres. Behind this ring formation, 16 alpha one Falcon Beam 7,000W luminaires were arranged in a line. Also, 90 Sky Falcon Arc Colour 1,200W metal halide fixtures illuminated the front façade and the interior courtyard. A&O Technology also supplied the requisite controllers for the system, as well as 30 square metres of VersaTILE LED panels and media content.
A&O's in-house media department, A&O Vision, carried out the technical planning, visualization and pre-programming of the show in collaboration with Gert Hof Productions. The initial preparations were conducted by Jens Probst in the A&O Vision studio in Oyten, Germany, and final production was implemented by A&O Vision's mobile studio using, for the first time, the new real-time visualization software ESP Vision.
On the evening of the party, the courtyard of the Russian embassy was glowing red, while VersaTILE LED panels enhanced the overall ambience in the embassy interior. For another element, Hof utilized two cranes, positioned Unter den Linden (‘Under the Lime Trees’, the famous avenue in the centre of Berlin) and “fused” with red light – symbolizing the reconciliation of East and West. The highlight of the evening was the light show shortly after midnight, followed by a performance with changing images that ran into the early hours of the morning. The show lit up the night sky and could be seen for miles around, delighting not only guests and organizers attending the party but also onlookers throughout the German capital.
A&O Lighting Technology GmbH, founded by Marco Niedermeier, has been actively engaged in the rental and sale of show and architectural lighting equipment since 1995. A&O's diverse inventory includes special a range of professional high power lighting, specializing in Alpha One xenon, metal halide and LED products. TMB is the worldwide distributor for Falcon and other Alpha One products: http://www.tmb.com/products/alphaone/.
photos: A&O Lighting Technology
16th August 2007
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