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A Bright Night in London with HES

A Bright Night in London with HES

London's Club Koko set the stage 9th September for an entertaining evening enhanced with High End Systems products. HES dealers, their VIP guests and the media were invited to a special twilight fete with dinner, drinks and a demonstration of Showgun. A company overview by HES Executive VP Bill Morris informed the dealers of HES' current business plan and strategies for the future.

   Then at 9 p.m. the doors opened and HES welcomed the worldwide lighting industry. The music cranked up and the band Apocalyptica took to the stage to put the lighting through its paces. Ten Showguns, along with DL.2s, Studio Commands and Studio Beams lent their lights to the night as Wholehog 3 and Road Hog consoles controlled the action.

   Apocalyptica LD Mikki Kunttu designed the musical programme to show the uniqueness of Showgun and of the band. Both band and lights played off each other, while dancing and socializing continued until 1 a.m.

   Many of the attendees enjoyed the event. Says UK moving light operator Ross Williams: "It was a refreshing change from the usual PLASA thing, and one which I found most helpful. I think this shift to direct contact face to face marketing is very much for the better and hope High End Systems finds it as beneficial as I do."

   Said Lawrence Stromski, an ALD member: "Congratulations on a great evening on Sunday night. We had a great time and were certainly very impressed by the products on show. The evening was certainly the talk of PLASA the next day even by those who didn't make it. I'm looking forward to future events already."

   UK's AdLib Lighting of Liverpool helped supply HES equipment, while AFM Lighting of London assisted with trucking and power distro.

   Those who missed this first look at Showgun in the UK may catch five on tour with Apocalyptica through Europe.

   In picture: Apocalyptica put the Showguns through their paces.

25th September 2007

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