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Coemar Lights Launch of New Fiat 500
For the debut of the new 500 (a car that made history in Italy and throughout Europe in the post-war period), Fiat did it in a big way. After a long wait, on the 4th of July the new compact car of Turin's major company was revealed within the highly spectacular "Welcome 500" live show.
For the first time ever, a new car model was presented to a worldwide audience (via streaming web, a major Italian TV network and maxiscreens in the largest squares of the town) live from the Murazzi alongside the river Po - a fantastic scenario for the show. Lighting designer was Durham Marenghi, assistant lighting designer Nick Jones and operators Emiliano Morgia and John Sindon. Technical supervisor was Nicola Tallino with service from: Agorą. The event made Turin, for one night at least, the capital city of the car.
Coemar was there with 50 Wash Flex’s, 50 Spot Extremes and 24 ParLite LEDs. And over the next two days they were in another 30 Italian cities too, where Coemar fixtures lit the "Fiat 500 Parade". All the cities had been simultaneously connected via streaming web and the 500 Radio network, sharing spectacular musical events and inspired by the mood surrounding the new car.
18th September 2007
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