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TAO Production for L'Oreal Redken TRIBE 08 Awards
‘Style By Solares' managing director, Wren Solares contracted TAO Group to design and produce L'Oreal Redken's TRIBE '08 Hairdressing Awards, held at Battersea Evolution during London's Fashion Week this September. Presented by TV's Alex Zane of Popworld, TRIBE '08 is L'Oreal's annual awards for the UK's top hairdressers and was attended by over 1,200 hairdressers from around the country.
This year the aim was to achieve a more rock ‘n' roll feel. TAO's Andy Cotton designed a sleek production that included two 4 metre x 3 metre rear projection screens with Barco SLMR12 projectors, interspersed with 240 panels of stealth screen, supplied and operated by High Resolutions' Peter Canning.
The stage was installed as a three stage system with a 12 metre x 10 metre main stage and a 9 metre central catwalk protruding into the audience arena. A connecting 5 metre x 4 metre DJ stage was set at 18 inches higher and occupied by ex-Beats International Singer turned DJ, Lindy Layton. Stage left at a similar height to the DJ stage was a 7 metre x 6 metre band stage for the 10-piece show band that played throughout the catwalk shows. All stages were covered with white Marley and skirted in white to reflect lighting from Fineline.
A front and back flown lighting rig included 12 High End Studio Beams; 12 Palco LED fittings and 86 Par 64s, all controlled by an Avolites Sapphire 2000 desk and Catalyst system. Fineline's Darren Wring also produced the stage centerpiece - a re-creation of the TRIBE 08 logo in 3D, 9 metres wide by 2.5 metres high.
Staging suppliers Fonix also supplied various platforms for You Know Ltd's camera platforms, most of which needed to be sunk through the suspended floor of the arena to the concrete below for stability. A six-camera shoot DVD of the event was produced for Redken NYC to be distributed to its branches worldwide.
Major Tom supplied a flown Meyer Sound M'elodie PA with monitor system and two DiGiCo D5 desks at both ends, together with full playback and DJ set up.
The event involved months of planning, with TAO Group's Ben Price starting early in the process producing CAD plans and all safety paperwork for the event. TAO Group finally supplied a full backstage dressing area with 12 dressing rooms, plasma monitors, green room area, health & safety, fire risk assessments and CAD design.
TAO's Andy Cotton said: "It was a spectacular event made possible by the tremendous hard work of our crews who took a blank arena to a high quality catwalk show in 14 hours."
The show featured cat-walk model displays and dancers, six choreographed dance shows and the finals of Redken's Urban Talent Competition. The main event was followed by a party through till midnight before coaches took the 1,200 revelers and performers home.
Event organiser Wren Solares commented: "This is the second time we have been contracted by L'Oreal for this event and the production by TAO this year has surpassed all of our expectations; their professionalism and flair has made this event the best ever."
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