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Green Hippo Dazzles on 410 Square Metre Screen at CEBIT

Green Hippo Hippotizer HD V3 has once again proved to be a most reliable and robust media server - as witnessed during CEBIT Eurasia 2008 held in Istanbul.

With sources claiming it to be the world's largest trade show booth, Turkish Telecom displayed an astounding 4550 square metre booth (41,000 square feet) for CEBIT, complete with concert lighting, a main stage, three cafes, and a tremendous video wall surrounding the entire space.

Istanbul-based The Partners, well known for coordinating and promoting large concerts, special events and festivals across Europe, was hired to design and build the booth, including lighting and video for Turkish Telecom and its partner companies Avea and TTNET. The Partners CEO Firat Kasapoglu explained: "We were approached last fall by Turkish Telecom to pull off one of their most ambitious trade show booth concepts to date. The idea was to create a world where visitors would enter and feel a part of it. They also wanted a live stage where performers could entertain the audience in a concert-like setting. The booth needed to entertain as well as educate, and show a unity of the three companies but allowing each to maintain their own brand identity. We submitted a design and they liked it."

Procon Event Engineering of Germany was brought in to supply all lighting and video equipment, which held some impressive statistics. In addition to hundreds of lights, a whopping 12,800 Barco O-lite 510 tiles were used to build a 137x3 metre screen - 410 square metres, (450 x 10 feet - 4500 square feet) curved into a giant U-shape hanging 5 metres (16 feet) above the ground and surrounding the booth. Two Green Hippo Hippotizer HD Version 3 media servers were used to display a wide variety of content on the massive screen.
Video content was designed by Peppe Tannemyr and Lennart Wahlin of Beacon Digigobos. Tannemyr described the configuration of the screens. "We only needed two servers for the entire screen. One for sections A, C, and E, which were 4x3 higher resolution screens, and another for sections B and D, which were 1920x1080 and were the long side sections of the U. The Hippotizer was the only server that could manage the content on a screen that big without showing any kind of delay or jerky movement. We needed the HD format even though the screens were low res. Once we stitched up the pieces you couldn't tell where one section ended and another began. It was perfectly fluid."

Lighting designer Per Sundin described the overall concept: "The booth was to be ‘another world you walk into' - to show people the way into this world. That was the reason for the giant video wall and the sheer size of the space. It's meant to look impressive, expensive. The video was a key piece in unifying this giant place and echoing the different moods. It was constantly changing and provided this exciting pulse that enveloped the space. It was truly stunning."

The range of video content was designed to complement the stage performances, which included musical groups, soccer teams, celebrities, and entertainers from around the world. Between acts, the massive wall provided a perfect branding opportunity while visitors looked at products.

Production manager Ola Melzig commented: "Not even at lighting and video trade shows have we seen a display of this magnitude. The graphics were gorgeous - they stopped everyone in their tracks. It's such good fun to put products like Hippotizer to the ultimate test and see the end result even better than you expected."

The show was a huge success, seeing over 160,000 people pass through. Mr. Omer Lufi Diri from Turkish Telecom commented: "We were absolutely thrilled with the booth. It fulfilled every wish we had and we're already looking forward to topping this next year."

James Heron of Green Hippo agrees: "Every year our Scandinavian users pull off a first with our products and this is no exception. Thanks to extensive training courses by Peppe and his team, we only hear from them when the job is done and it's always breathtaking! When we started Green Hippo we wanted a product that enabled people to push the limits and we're proud to be part of what made this such a special event. What's next guys!?"

photo: Sundin Designers Sweden

www.green-hippo.com.

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Green Hippo Dazzles on 410 Square Metre Screen at CEBIT

1st December 2008

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