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West Design’s Magic Mirrors for BAFTA Red Carpet
Production design company West Design added a new technological twist to the famous red carpet event at this year’s Orange British Academy Film Awards. Designer Lucy Smail’s concept installed light and bright MiTrix LED screens outside the Royal Opera House, cunningly combined with mirrors, to display moving images of BAFTAs famous gold mask.
Londoners are becoming accustomed to West Design closing a Covent Garden Street and carpeting it! As an established force in the business of external production design, Lucy Smail is responsible for first impressions of the BAFTA ceremony, relayed around the world in the photographs of movie stars arriving on the red carpet.
A similar transparent tent-like structure to that used in 2007 was pitched directly outside the entrance to the Royal Opera House, reached by guests via a 100 metre-long red carpet. On nine of the legs of this structure, each about 10 metres apart, panel strips of MiTrix LED were set up as five-metre tall narrow screens. Clever use of mirrors created the impression of many screens, displaying colourful abstract imagery of the BAFTA masks slowly scrolling across them. Content was generated by the agency TH1NG.
Providing the technical support for Lucy Smail’s creative brief, PSL supplied the MiTrix LED while, down the road in the Covent Garden piazza, setting up a large 40 sq. metre Lighthouse LED relay screen to broadcast the awards ceremony live to competition winners, members of the press and public.
20th February 2008
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