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A ‘Strong’ Agreement for LDR
LDR –luci della Ribalta - the Italian lighting manufacturer - and Strong Entertainment Lighting, the leading American followspot manufacturer, have jointly announced an exclusive, multi-year distribution agreement for the whole LDR range in the United States.
Under the terms of the agreement, Strong will market and distribute the extensive LDR product line of theatre, television and architectural products in the US using their existing distributor network.
“The US market is very significant market for us,” said LDR’s Fabiano Besio. "Strategically, Strong is the right partner at the right time. They are very well established and have significant distribution skills in the US. Together, following the success of the Canto followspot line, we look forward to expanding our sales in the in the theatre and architectural market sectors.”
Paul Rabinovitz, Vice President of Strong commented: “We have enjoyed a great success with Canto, the LDR followspot line, and it was natural that we expanded to include the entire LDR range. LDR and Strong make a great team and our US customers benefit.”
In picture: Paul Rabinovitz and Fabiano Besio.
28th March 2008
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