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dnp-Fitted Digital Media Vans Set to Revolutionise Message Communication
High-performance dnp optical screens are being adopted by the progressive SA Media Group to offer a radical high-impact, rear projection digital solution for advertisers on portable outdoor displays.
The high-impact innovation is the brainchild of Scott Anthony, who set the company up to introduce cost-effective, dynamic solutions. The entrepreneur recognised 15 years ago that products being displayed for outdoor media campaign solutions were not up to agency/media standards. “This was an area crying out for innovation,” he said.
And so Scott developed his own portfolio of flexible mobile media advertising vehicles. “These were primarily poster media vehicles — however, I started to look at digital media possibilities when I was engaged with private and public sector campaigns, educating people about the risks associated with drink driving. We needed to engage with all the senses — audio as well as visual.”
It was then that SA Media Group were introduced to Bedford-based A/V specialists, Paradigm Audio Visual, who are also the sole distributors of the dnp product range. “We felt that Paradigm had the relevant experience and technical expertise to help us, and we discussed how we would develop the largest rear projected multimedia van in the world!”
As a result SA Media Group supplied the vehicle and Paradigm supplied the dnp optical screen; the rig was then constructed by Paradigm’s team, and the first vehicle was born.
Scott Anthony opted for the 120in screen as being far superior to any other they had tested. “The dnp screen technology worked very well in extreme ambient light testing conditions.”
Each converted Renault Master is fitted with a Sanyo 12K projector, an integrated alignment rig system, full ventilation system, the dnp optical New Wide Angle Screen — and a military-finish optical mirror solution — all engineered and supplied by Paradigm AV. Says Scott, “The actual alignment of the mirror rig is crucial to the completion of the project.”
The vans can accept the majority of feeds for outside broadcasting. “They also work from a 3G connection, allowing content to be supplied within seconds via a safe internet connection, giving customers up-to-the-second campaign amendment / update opportunities,” says Scott. “Each campaign is different and the content for each campaign can vary from domestic violence campaigns, through to Google and Disney film releases.”
Both the first and second vehicles are now on the road and transforming the way in which messages are communicated, regardless of sector, confirms Scott. He promises that the multimedia vans will continue to evolve with the addition of new features. Part of the plan is to develop a unit capable of producing brighter images on a larger scale, he says.
The next development for SA Media Group will be to manufacture (and export) vehicles as complete units, fully fitted with working components, enabling the buyers to be able to switch on and drive away.
18th March 2008
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