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Stage One Set the Scene
An entire walk through experience for international brand, Hitachi provided Stage One with their latest logistical challenge. This extensive scenic build contract for their client, The Liquid Way, involved the total fitting out and masking of the QE2 Centre’s third floor, to create eight distinct areas.
The walk-through experience was entitled ‘Inspire Life 2008’ and was attended by top business executives, MEP’s and government representatives, amongst others. Products from across Hitachi’s entire range were exhibited through the area.
“We had several challenges to contend with,” said Simon Wood, sales director, Stage One. He added: “both of which are hardly unique - the first being access and the second, time. However, we worked hard to overcome both and delivered the project on time, on budget and to the high specification required.”
The eight different areas were defined using around 1000m2 of flattage. Within these areas the company also provided an impressive 1.5m diameter spinning globe, constructed from GRP and then painstakingly hand painted to realistically represent the world, three large projection screens, the biggest of which was 38 metres wide, raked seating for an auditorium, the masking and filled cloth covering of two 10m x 10m circular trusses, enclosed walkways abd a staged area.
Around 130m2 of artificial grass was used to create firstly a garden in the ‘Home Life’ area and secondly, a grassy knoll in the ‘Fabric of Life’ area, from which attendees could watch the action on the large projection screen. An area representing a domestic garage, involved the hand painting of a 10m long fake brick wall complete with the application of shelves, light boxes and a false beamed roof. Finally, a number of worktops, desks and units housed TV’s, monitors and interactive screens.
Simon Wood concluded: “We have a great deal of experience constructing traditional sets and scenery and still really enjoy getting stuck into projects such as this – even after all these years.”
Stage One will be providing a slightly smaller version of the same set at a further Hitachi event in Paris in May.
19th March 2008
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