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Sunbaba Brand Innocent's Fruity Village Fete
Sunbaba worked with production company Sledge to supply branding for the innocent Village Fete in London's Regents Park on 2nd and 3rd August 2008.
The innocent Village Fete has a range of diverse activities suitable to keep all the family amused including musical performances headlined by the James Taylor Quartet, Son of Dave and The Ukulele Orchestra of Great Britain. Interactive activities to take part in included alfresco dancing, duck herding and ferret racing as well as face painting, a funfair and giant game of boggle!
Sunbaba's signage was designed to fit in with the light hearted atmosphere of the fete. They produced 198 correx signs which included 10 ‘things to do while queuing for the loo' information signs, signage for the ‘VNP (Very Nice People) secret garden party' and 42 ‘innocent facts'. They also provided 36 PVC signs including directional signage, central tower branding and signs to assist with the launch innocent's new orange juice which went on sale earlier this week.
The fete featured two stages, one with live music and the second called the ‘Village Disco' stage featuring music, dancing and other activities for people to take part in. Both stages were branded with PVC including a ‘You dancin' you askin' backdrop for the Village Disco.
The bandstand area which was used for a range of activities was also branded with ‘big wheel' in PVC. Six Foamex signs were placed around the park entrance to direct people to the right gate and 40 vinyl signs showed the recycling and general waste points.
Jemma Cowley, Sledge account manager commented: "A big thank you to all at Sunbaba for the hard work that they put in at the fete, all of the print work looked fantastic and you even seemed to understand all of the strange requests that we sent through. An event like innocent comes alive with all of the small branding touches and these were in large part due to you guys - getting all of our stuff printed and delivered on site."
11th August 2008
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