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Showsec Safe and Solid on Madonna's Sticky and Sweet Tour
Madonna's ‘Sticky and Sweet' tour opened at Cardiff's Millennium Stadium before moving to Wembley Stadium, London, this September, with Showsec providing crowd management and security at both venues.
The company has a close working relationship with Madonna's international security team and consequently was chosen to work on the UK leg of the tour. In addition, it has extensive understanding of the venues in which she was performing.
For the opening night at the Cardiff Millennium Stadium, the company deployed 146 staff to cover the artist's security needs, while a team of 182 was deployed at the New Wembley Stadium.
"Our experience of venues of this size meant that Showsec fulfilled all the criteria required by the Madonna production team," says Mark Logan, Showsec's operations director. "We have extensive understanding of the level of planning and commitment required for tours of this size. Madonna is the biggest grossing artist on tour this year and we were delighted to be chosen as security partner for the UK dates."
29th September 2008
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