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APMG Set Up to Supply Business and Technical Support for Asia Pacific Region
Based in Singapore, Asia Pacific Media Group Pte Ltd, to be known as APMG, launches in early 2009, representing a small but prestigious portfolio of clients, at a time when most companies are battening down the hatches.
APMG is a focused sales, marketing, business development, and technical support entity focusing primarily on the Asia Pacific region. Says Ken Tovich, director and founding member: "Asia Pacific is a region still showing signs of growth in the pro audio and lighting technology sectors. This represents a fantastic opportunity for many U.S. and European companies despite the much-publicised deterioration of the global economy."
The company has been set up by a small band of industry professionals, to help pro audio, MI, light, video and industry related products tap into the growth opportunities offered in the Asia Pacific region. Caroline Watson joins APMG to drive the sales and marketing efforts across the region. As former marketing communications director of IIR Exhibitions Asia, organisers of the long running PALME Asia and Palm Expo shows, Caroline understands the sensitivities of marketing in a diversified market. "Operating costs can be prohibitive for new players into the region and given the complexities of doing business across multiple cultures and languages, APMG creates a gateway to the region, not only in terms of its business service but also its understanding of the region," she says.
APMG offers a wealth of industry and business experience, handling every aspect including business development, sales and marketing, technical support and training, plus exhibition support to distributors and customers in the region. "APMG is a boutique firm providing a personalised business and development service to clients. We effectively become an extension of our client in the region and by utilising the team's skills, industry knowledge and extensive contacts, we are capable of providing access to growth markets in a cost-efficient manner," adds Tovich.
In picture: Ken Tovich and Caroline Watson.
6th January 2009
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