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Pandoras Box wraps the New Mercedes B Class with Projection
For the Chinese launch of the Mercedes B Class organised by the agency Munich One, Andree Verleger and Guido Gesell came up with the idea of a digital reveal of the new B Class. After an initial project meeting, coolux was approached to explore the creative possibilities of a projection with multiple projectors onto a full sized car for this corporate show.
The design team wanted to create a projection that should not only reveal the car but should also show reflections of the environment. These were created with an additional softedge projection on a large curved back wall. The car projection featured full animations of the car's surface, shape and line along with live mapped stock footage that was programmed on-site.
The graphic design team of Uwe Malorny provided all visuals by creating a virtual model of the car with with a dedicated videomap. To ensure that the projection could be set up in time on-site, a two day test was done in advance. It was important for the team and the client to check both the setup time and get an idea of the first results of the content production.
At the beginning of January 2009, the setup was realised on-site in one night at the venue in Beijing.
Thanks to the great support of the Team of Munich One, TLD, AVP, and Pacific Projection, this job went very well and had a great impact on the audience.
23rd January 2009
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