latest news headlines
dBTechnologies Benefit from New Distribution Arrangements
Loudspeaker manufacturer dBTechnologies proves working directly with employed representatives to be a successful distribution strategy in some territories, with Benelux and France paving the way, and more recently Spanish and UK markets adopting the approach.
UK sales over the past year have been managed by Dave Kelland, an industry stalwart who draws on many years' experience in the pro audio world, having worked with numerous PA companies and prior to that, as a freelance sound engineer.
Kelland's sales success, coupled with the release of the Opera Digital and DVX professional speaker series this year, has led to the appointment of Richard Soper, who joined the team on October 1 as area sales manager for the south of England.
"Richard's bright, confident demeanour and previous experience in a technical sales role at Amber Sound stands him in good stead to present products to customers," says Kelland, who will now be focusing his energies on the more far-flung areas of Scotland, Ireland and the north of England.
Spain has also benefited from the ‘direct approach', with Juan Miguel Ramonde Martinez and Raul Ablanque Sanchez de la Morena running the sales of dBTechnologies as of August this year. Based in Madrid, they previously held roles as product manager and sales director for a long-standing distribution company, giving them strong connections with MI and pro audio customers.
Also boasting a comprehensive knowledge of dBTechnologies product ranges, both Martinez and de la Morena agree: "We are thrilled to take on a brand which is developing such a distinctive identity, both here and worldwide."
dB's European sales manager says: "These guys' experience and enthusiasm for dBTechnologies will certainly be an asset to us in both territories. Now they're on board with us it makes it easier to increase efficiency and streamline service and support. In these two large and demanding markets, it's certainly proving to be the way forward."
8th October 2009
HEADLINES
news archive
search stories
FOOTNOTE: Select the news type you require in the red band above; this will enable you to see the current news stories from that section
© 1999 - 2012 Entertainment Technology Press Limited News Stories
