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tarm Produce Product Launch to Remember
tarm Showlaser GmbH, working on behalf of a major international pharmaceutical company, recently delivered a breathtaking five-minute laser performance in Berlin's Tempodrom. It was a product launch to remember
An oversize model of the product, suspended dead centre of the hall ceiling, floated magically - high above the heads of over 1000 invited guests. The experience was enhanced by a unique soundtrack, specially commissioned by the company's advertising agency.
To close out the performance, the 'star' of the show (the oversize model) landed on a carpet of light, comprising tens of thousands of laser beams - projected from every angle of the circular hall - a wall-to-wall sea of colour situated just three metres above the audience and accompanied by a palette of jaw-dropping laser effects.
tarm were able to guarantee every single spectator a 'front row' experience by uniformly distributing the laser systems around the circular hall.
30th November 2009
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