latest news headlines
No gamble with Lighthouse as Hecla installs LED screens for Jack's Casino
In early 2007, JVH gaming contacted the leading Dutch systems integrator, Hecla Professional Audio & Video Systems BV, to talk about promotional screens for an outlet of its Jack's Casino brand at the new Dukenburg shopping centre in the Dutch town of Nijmegen. This was to be completed in early 2009 and had to adhere to many stringent requirements.
"The architect designed the building with a number of areas on the exterior walls that the retail outlets in Dukenburg can rent for advertising purposes," explains Hecla's new business manager, Jos den Hartog. "JVH believed that LED screens were the perfect visual medium for two of these areas, with one screen situated next to the main entrance of the centre and opposite the bus and train station, whilst the other is close to the busiest roundabout in Nijmegen. Both are ideal for maximum exposure."
However, there were major constraints imposed by the architect - whatever advertising medium was to be used, it could only extend 24cm out from the building, meaning JVH's LED screens could not be any thicker than that.
This posed a major challenge for Hecla, as there was no screen on the market sufficiently slim to accommodate those dimensions.
"When I first spoke to JVH about the project, I recommended Lighthouse P19 19mm screens," recalls den Hartog. "But they were far too thick, so I explained the situation to Lighthouse and we decided that the solution was to produce a custom built version of its S10 10mm visual resolution signage panel with thickness of only 21cm to meet the requirements."
Another part of Hecla's service to JVH was to help them apply to the local council for the relevant permits for the screens, providing evidence of all necessary requirements such as automatic brightness control, which is essential for a screen that faces moving traffic.
With permission granted and the new S10 panels as the perfect solution for both the architect's specification, two 3 by 4 panel (3.84m (w) x 3.84m (h)) screens were mounted close to the wall, each with custom-made support structure behind it to allow it to be pulled away from the wall and the structure used to stand on for servicing to be performed.
"It is important for us to work closely with our customers, finding out what they need and working out a solution to a particular challenge," says Lighthouse director, Roberto Segato. "We have collaborated with Hecla on a number of occasions to come up with a custom-built product that will satisfy their customers needs. The JVH S10 screen is the latest example of the dynamic partnership between Lighthouse and Hecla."
Content is supplied by JVH's own digital signage system, via a pre-configured PC supplied by Hecla. "This means that we can perform screen diagnostics as part of our service agreement," says den Hartog.
"The casino is very pleased with the system. Not only did we find the perfect product to meet the architectural requirements, but the S10 panels also provide the ideal resolution, colour reproduction and brightness. They work very well."
20th April 2009
HEADLINES
news archive
search stories
FOOTNOTE: Select the news type you require in the red band above; this will enable you to see the current news stories from that section
© 1999 - 2012 Entertainment Technology Press Limited News Stories
