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The ABTT Theatre Show's New Online Registration Reveals Numbers are Up on Last Year
The Association of British Theatre Technician's ABTT Theatre Show online pre-registration system has revealed that figures are up by 15% compared to the same time last year.
Opting to offer an exclusively on-line registration service for the first time, the Show's organisers are highlighting their commitment to the Show's on-going investment, despite these ‘credit crunch' times.
Providing quick and streamlined registration on the day, pre-registered visitors will simply be able to scan their bar-coded email confirmation at designated ‘badge stations' to receive their pass, cutting down on queuing time.
The QRS system being used will also reduce the show's carbon footprint. Without the need to print flyers and visitor promotional literature, the Show will save a number of trees by switching to on-line registration.
The ABTT Theatre Show is looking forward to presenting a full house with over 100 companies exhibiting, which includes industry specialists across all aspects of technical theatre. There is an exciting host of new exhibitors, including Naotek, Yamaha, SSE Hire, Red Square Audio, L'Acoustics, Terralec and Rigging Projects.
Despite the difficult financial climate and a general trend for exhibitions to be affected by cuts in marketing budgets, the Show's success is attributed to its compact footprint, an un-intimidating atmosphere and an ever expanding visitor base.
Roger Fox, show director, commented: "Exhibitions are so important in our faceless world of E-commerce, as they offer an opportunity to get face to face with customers. We are very pleased to be holding our position with pre-registration numbers up and a broad base of exhibitors filling the halls to capacity. Shows are being severely affected by the current climate - the cancellation of the Motor Show being a prime example. By offering cost effective stand space, our exhibitors get valuable opportunities to meet existing and prospective end clients."
The ABTT Theatre Show takes place at London's Royal Horticultural Halls, June 10-11th 2009. Pre-register at http://www.abtt.org.uk/theatreshow/
8th April 2009
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