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Panasonic Projectors Chosen for Heineken Experience
Thirteen Panasonic Projectors were chosen for the new Heineken Experience recently opened at the historic Heineken Brewery in Amsterdam.
The new Heineken Experience was designed and produced by BRC Imagination Arts, with Electrosonic's UK office working as the principal sub-contractor for audio-visual systems integration.
The re-designed visitor experience seeks to draw its audience deep into the world of Heineken with simulation rides and interactive kiosks giving visitors a stronger understanding of Heineken's history, the brewing process and much more.
Making extensive use of specially produced high definition video programmes, Electrosonic utilized high definition display and surround sound technology to encapsulate the visitor in a life like environment.
In an area themed as a traditional Amsterdam Bar visitors view a show called ‘Born in Amsterdam' where they learn about the origins and development of Heineken since its founding in 1863. The presentation is informal, apparently given by a genial barman standing behind the bar. Two large (3m wide) rear projection screens are built into the set, and the show plays from two synchronized high definition video players. It is accompanied by high quality multi-channel sound that both ensures correct location of the voice, and creates the appropriate ambience.
The area called ‘Raised by the World' features eight synchronized screens that envelop the audience with high definition video and sound. Raised by the World, a fast paced presentation shown on eight screens that surround the audience shows the impact of the Heineken brand in countries all round the world, using footage from many sources.
Four high definition players run content through eight Panasonic PT-D5700 projectors in this area. A lot of the original material is, for historical reasons, standard definition, but is up-converted for playback. The audience can enjoy the show on the comfortable seating, and at the same time admire the amazing ceiling which is entirely composed of Heineken bottles.
The ‘Brew U' simulation ride features a high definition film on a 3 metre wide screen accompanied by 5.1 surround sound. The ride places the audience on a platform that shakes, rattles and rolls as they undergo the complete brewing process. Three PT-D51000 Panasonic projectors are installed side by side to project the content.
2nd June 2009
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