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White Light at the Natural History Museum
White Light marked its recent appointment as an approved supplier to London's historic Natural History Museum by creating a stunning scheme for the venue, showing the possibilities of some of the very latest visual technology, transforming a space in support of corporate events, awards ceremonies and corporate hospitality.
White Light's Jason Larcombe, creative designer for this event explains: "The Natural History Museum's interior is very responsive to light, and the architecture gives it a great sense of presence. With this in mind guests will feel that they are an important part of a dramatic event."
Of course for events, merely creating atmosphere is no longer enough, especially as corporate buyers in this climate need to see even more return on investment. By using technology that is responsive, flexible and contemporary, we are able to clearly re-enforce a brand and deliver promotional messages, a strength that give us a unique edge.
For this event, the design made use of the remarkable new flat Fusion 672 panel in conjunction with other LED products from White Light's comprehensive inventory.
"While the theatrical look created by our visual products is, of course, a primary importance to an event, it is not the only consideration," notes White Light's Richard Wilson. "Ease of delivery is also vital: being able to create these stunning environments within short deadlines was not previously possible."
All of these factors have particularly impressed the team at the NHM. "I was so impressed by the speed," comments the museum‘s operations manager, Nigel Mullins. "It was a first for the Natural History Museum." The end result also impressed the museum's event manager, Janet Staines. "We are so excited to be able to offer these visual products to our corporate clients."
White Light's Live Event Production team handles the technical delivery of events from beginning-to-end, from concept to creation. They have specialist teams delivering conferences, awards presentations, corporate hospitality and private events.
photo: James McKenzie
6th July 2009
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