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Impression Zooms into Orbit
German lighting company, GLP, enjoyed one of its most successful trade shows ever at this year's PLASA 2009 show in London.
By the time they broke down the stand after four days' heavy trading they had sold more than 300 units of their newly launched Impression 120RZ (Zoom).
However, even more valuable than the sales was the quality time with customers and specifiers that the company enjoyed. Having the ability to meet and discuss in detail with their rental partners, lighting designers and other specifiers is a core part of the company's philosophy and on this front PLASA proved to be a massive success.
Along with the Impression 120RZ, two other new products were showcased; the Volkslicht, which is a compact Rebel LED moving head priced at budget driven shows which don't want compromise, and the Meisterstuck, which is designed to meet lighting designers' quest for quiet LED based optics without compromising on colour or beam quality, and with a zoom range from 7° to 28°.
Feedback for all new products was incredible as they reached the final stages before shipment to customers.
In the Color Lab area, designed by the company's own Harry de Lon, GLP were also able to show different versions of their white LEDs compared to a tungsten source, allowing designers to really see and feel the quality that exists in LED technology now, and to prove that LED can make a perfect white balance.
To top it all off, the stand demonstrated examples of LED video technology from G-LEC, following the company's acquisition by GLP. In addition, G-LEC had their own very attractive stand, which proved highly popular.
But it was the Impression Zoom that really stole the show. According to GLP business director, Kasper Gissel, the Impression Zoom differs entirely from other LED moving heads on the market. "This is because of its high quality and consistent colour mixing across the different beam angles (from 10°-26°) - plus its very soft edge beam."
In summary, he said: "The advantages of being able to give a live demonstration of the Zoom's feature-set were clear from the start. This has been a fly-away success."
In picture: Mark Ravenhill, GLP director of Global Key Players, demonstrates the new Impression Zoom
23rd September 2009
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