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Le Mark's Pink News from the PLASA Show
Despite the lower expected foot fall at this years PLASA show, Le Mark's new direct approach to the marketing of their ‘Incredible Kraken Tape' saw them experience sales way above expectation.
Le Mark's ‘Pink Ladies', Leanne Barker, Krystyna Gibbons and Linda Gibbons (pictured) have continued to increase and hone the demonstration skills over the summer months. "Exhibiting at a cross section of regional shows Le Mark has built a loyal customer base ranging from Festival Riggers to Transatlantic rowers," quoted sales director Linda Gibbons.
With this gain in practical application experience, the Le Mark ladies were happy to expand on their light hearted strap line of "Kraken Tape makes men redundant". Kraken Tape now out-performs its rivals by being the only self-fusing silicone tape offered to the entertainment industry to meet EN 60454 - 2 :2007 and EN 60243-1.1990 quoted Linda, "show visitors were amazed to see demonstrations show how easily Transparent Kraken Tape could be use as a super effective alternative to traditional ‘Heat Shrink'.
"It has the ability to withstand 7000 volts and yet still be clear enough to allow for bar code scanning The non-adhesive properties and virtual invisibility once applied saw Kraken Tape being selected for use on a number of new architectural projects. The non adhesive fusion tape has proven the perfect sheathing solution for ‘flown items' that will need to guarantee their ability to remain 100% waterproof for winter displays."
Le Mark is proud to product sponsor rowers taking part in the Woodvale ‘Oarsome Challenge'. The team and Kraken Tape will be exposed to extreme conditions but we are extremely confident that both will be extremely successful. The rowers have set themselves a target of raising £50,000 for the NSPCC and Children's Sport.
18th September 2009
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