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Optocore Appoints SeeSound as New Spanish Distributor

Optocore has appointed Barcelona-based SeeSound as its new exclusive Spanish distributor. The agreement was confirmed at this year's PLASA Show in London, where Optocore launched its new SANE (Synchronous Audio Networking plus Ethernet) protocol to the world's professional audio market.

SeeSound's CEO Nacho Alberdi, not only has extensive knowledge of the Optocore system, having distributed their fibre products back in 2001 as part of AlberdiPro, but has also worked closely with Optocore's recently appointed international sales manager, Mike Case, over the years.

"Having proved to be the industry leader in audio transport through fibre, with the upgrade of the Optocore system, and the ability to be linked to the new SANE system, we are delighted to be working with the brand again," said Nacho Alberdi.

"Optocore is well known in Spain, and SANE is clearly destined to be a big success in the installation market as well as the live market. It cuts down the cost to very affordable prices leaving an open door for future expansion of the installation. The beauty of SANE is that it shares the same technology and can be linked to the fibre Optocore system."

Mike Case added: "SeeSound's technical expertise and knowledge of our market segments means the choice was an easy one to make."

Nacho Alberdi recognises that service is the driving force behind SeeSound, and Optocore engineering support will be offered by the experienced Carles Ribo and Josep Tresserra.

Following two days of seminars and training, Optocore's SANE digital environment will be officially introduced to the Spanish market at Broadcast 2009 in Madrid this November.

In picture: Nacho Alberdi (left) and Mike Case seal the deal with a handshake.

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Optocore Appoints SeeSound as New Spanish Distributor

30th September 2009

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