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ABTT Theatre Show Reflects Increased Exhibitor Investment
The doors for the ABTT Theatre Show at the Royal Horticultural Halls do not open until 16th June but already the organisers are facing the happy problem of ensuring there is enough space for new exhibitors as regulars book bigger stands and commit to additional sponsorship opportunities at the show.
The exhibition is the leading forum for theatre technology and services. Last year it bucked the downturn caused by the financial crisis and presented the broadest range of products and companies in its 32-year history.
The Show provides a platform for airing the big issues in the theatre and live performance sectors. Among the most challenging right now is the Digital Dividend Review and re-allocation of frequency spectrum following the switchover from analogue to digital television.
Theatre and live music shows rely heavily on wireless technologies, including radio microphones, in-ear monitoring and mobile communications. There are fears that the re-organisation of spectrum will favour telecom companies and broadcasters, leaving the programme makers and special events (PMSE) sector with a restricted choice of frequencies.
Industry bodies like BEIRG (British Entertainment Industry Radio Group) are concerned that after the final switch-off of analogue in 2012 theatre productions will struggle to find enough spectrum to run the number of radio mics used today. Committed to supporting the industry and as a way of voicing its concerns, The ABTT Theatre Show is offering BEIRG a free platform at the show to highlight the potential problems and discuss what can be done to secure frequencies for PMSE work.
The ABTT is making registering for visitors' badges simpler this year with a new website: www.abtttheatreshow.org.uk Registration is free and the new system makes guaranteeing a place at the Show even easier than before. The site also features a blog with updates on the latest news relating to the exhibition, including product launches and new exhibitors.
The 2010 ABTT Theatre Show takes place from 16th-17th June at the Royal Horticultural Halls, Vincent Square, London SW1P 2PE.
9th February 2010
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