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Turbosound Fuses UK Strategy
Turbosound has announced that it has partnered with Fuzion PLC to further expand the distribution of its professional loudspeaker lines in the UK.
As a result of a series of discussions between the two companies over the last few months, Turbosound and Fuzion have reached agreement to work together to further expand Turbosound's sales channels, alongside the West Sussex-based company's existing sales network in the UK market.
Effective from April 2nd 2010, Fuzion will complement the current distribution of Turbosound's fixed installation and concert touring loudspeaker products.
Turbosound has undergone a radical transformation of its product lines over the last couple of years, resulting with the imminent introduction of its newly structured vertical market approach at the Frankfurt Messe.
The company's latest product offerings represent amongst the best performance and value in the industry, and consequently Turbosound is now strategically positioned, aided by Fuzion's knowledge and evident distribution skills, to reinforce its pre-eminent position in the professional loudspeaker market.
Fuzion's managing director Tony Oates commented: "Having spent some time auditioning the product line, and understanding the strategy of where the company is going, I could see that it was one of those points in time where opportunity just had to be grabbed. Once our channel gets to know what today's Turbosound products have to offer in terms of premium solutions, it will quickly become a brand of first choice in a number of applications. Supporting that process is the core of our mission, and we are really excited to be involved. It's going to be fun...'
Turbosound's managing director Simon Blackwood is clear that the company's long-established and current business relationships in the UK will continue to be serviced directly by its sales and marketing team in Partridge Green, West Sussex. "We are developing a fresh approach in view of the way the UK market is rapidly evolving," he says, "which will involve increasing the resources needed to fulfil the promise of our expanded product ranges, and this is where Fuzion fits in. We are delighted to be working together with such a highly regarded company as Fuzion, giving UK dealers and installers access to our complete package of products. This adds up to a powerful combination, and we look forward to building the brand together."
23rd March 2010
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